The agency Aboca always had difficulties to communicate and relate with a young target. What could bring young people closer to values like health and nature care? Here it comes LIME, a new unconventional and multi-sensorial brand that through a festival and a bi-monthly folding brochure, gives the chance to rediscover values such as bodycare, well-being and sustainable life. The festival itself and all the visual communication of the brand are linked to the five senses and the theme of sensoriality.
